Main streets are the vibrant arteries that weave through urban neighborhoods, providing essential connective tissue between neighborhoods, culture and commerce. While downtowns serve as the bustling cores of cities, main streets are the lifelines of local communities, embodying their unique character, heritage, and sense of place. Main streets are not only commercial thoroughfares but also social and cultural hubs where residents gather, businesses thrive, and multiple identities can flourish. By directing attention to main streets, CUI recognizes the significance of grassroots urbanism and the essential role that these corridors play in fostering neighborhood cohesion, health and economic vitality. Unlike downtowns, which often encompass larger geographic areas and cater to broader regional functions, main streets encapsulate the microcosms of everyday urban life, offering a lens into the challenges and opportunities facing localized economies, placemaking efforts, and community resilience. By engaging with main street stakeholders including business owners, tenants, landlords, civic institutions, advocates, and community leadership, CityTalk amplifies local voices of local to revitalize and sustain these vital urban meridians. By nurturing main streets as vibrant, inclusive, and resilient spaces, CUI strengthens the social fabric of neighborhoods, enhances community safety, promotes economic opportunities for businesses and residents, and fosters a deeper sense of belonging inside Canadian cities.